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The Role of Marketing in the BPO Industry

The Business Process Outsourcing (BPO) has become an increasingly popular way for companies to reduce costs and increase efficiency, among many other benefits. One area of BPO that is a lightning rod for success is marketing, as businesses need professional marketing strategies that are tailored to their target audiences in order to drive sales, raise awareness of products and services, provide support and attract new customers. This is where Rewardsco’s in-house marketing department comes in.

As Head of Group Marketing, Kirsty Fonzari states, “We are there to support our teams in delivering absolute brand excellence on our partners’ behalf. We really take on their brand as if it’s our own”.

The marketing strategies we develop at Rewardsco go far beyond traditional tactics such as print ads and radio spots. The marketing team leverages digital marketing techniques such as SEO, content marketing and social media marketing to reach potential customers at all stages of the buying cycle. Businesses distinguish themselves from their competitors by emphasizing the unique value they offer in terms of quality, cost savings, customer service, scalability and other competitive advantages, which are best amplified through well-crafted and executed marketing strategies.

At Rewardsco, effective marketing strategies don’t just exist to transact, but to build long-term relationships that add real value to the lives of customers. “That’s the whole thing about marketing; it’s people and relationships and understanding people in different spheres and then delivering on that,” says Fonzari.

Another key focus area of marketing at Rewardsco is keeping up with emerging trends and technologies in order to stay ahead of competitors and anticipate what our partners’ customers may want next before anyone else does. This doesn’t mean just jumping onto a new shiny social media platform or spending days making videos for TikTok.

“The reality is, for you to become an expert or understand the true focus of marketing, you do spend a lot of time doing things like customer research reports. But the more you do it, the more you get to understand the bigger picture around what marketing entails, and that’s where the fun stuff really starts, Fonzari states. The specialists who make up the Rewardsco marketing team understand the need to build a solid foundation but still be agile enough to move fast, especially in the age of social media, instant messaging and A.I.

The role of marketing in the BPO industry is incredibly important as it plays a major role in driving sales growth and helping differentiate a company from its competitors. Rewardsco offers partners the unique benefit of an in-house marketing team consisting of industry experts who specialise in crafting and rolling out comprehensive marketing strategies that incorporates both traditional and digital campaigns while also focusing on building strong relationships with customers and staying ahead of the curve when it comes to emerging trends. This approach ensures that businesses are better positioned to not just remain successful but to stand out from competitors in a highly crowded market.

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Fathima Dildar
Chief Business Development Officer - International
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