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Why Investing in People Is Still the Greatest Competitive Advantage in BPO

Rewardsco celebrates another successful Work Readiness Programme graduation while reinforcing why sustainable talent development remains fundamental to world-class customer experience.

As South Africa concluded Youth Month, Rewardsco celebrated another important milestone – not simply because 23 young people graduated from our Work Readiness Programme, but because each graduate officially began the next chapter of their professional journey as a permanent member of the Rewardsco team.

Every graduate received both an industry-recognised certification and a permanent employment contract, marking the transition from work readiness into meaningful, long-term careers within South Africa’s Global Business Services (GBS) sector.

While the graduation itself is worth celebrating, it also reflects something far bigger.

For organisations looking to outsource customer experience, sales or back-office operations, the quality of service delivered to customers will always depend on the quality of the people behind it.

At Rewardsco, we believe people investment is not simply an HR initiative.

It is a business strategy.

Building Talent Before It Is Needed

One of the biggest challenges facing the global outsourcing industry is ensuring a consistent pipeline of capable, work-ready talent.

As customer expectations continue to rise, organisations need partners that can scale quickly without compromising quality, culture or customer experience.

That capability cannot be created overnight.

It requires sustained investment in recruitment, structured learning and career development long before new employees ever engage with a customer.

For six years, Rewardsco’s Work Readiness Programme has been doing exactly that.

Delivered in partnership with BPESA, the programme equips young South Africans with the practical skills required to succeed in modern contact centre environments, including:

  • Conversational English
  • Basic computer literacy
  • Problem solving and logical thinking
  • Corporate workplace readiness
  • Professional communication
  • Contact centre fundamentals

Graduates then transition directly into permanent employment, continuing their development through structured workplace learning and career progression opportunities.

Creating Stronger Customer Outcomes Through Better People

Technology continues to reshape customer experience.

Artificial intelligence, automation and analytics all play increasingly important roles across the customer lifecycle.

Yet every complex conversation, sales interaction, retention discussion and claims experience still relies on people making good decisions with empathy, professionalism and sound judgement.

That is why Rewardsco continues to invest heavily in developing its people.

Today, we support more than 2,600 employees across sales, customer service, back-office and leadership functions, backed by an in-house recruitment and learning ecosystem that has successfully trained more than 2,000 new employees. Learning is further supported through Rewardsco Learning, our gamified digital training platform, alongside NQF-aligned qualifications, leadership programmes and ongoing coaching.

For clients, that investment translates directly into operational value becuase better trained people create various business benefits, including:

  • More confident customer conversations
  • Higher quality interactions
  • Stronger compliance
  • Faster onboarding
  • Greater operational consistency
  • Improved customer loyalty

Ultimately, investing in people means we are investing in better customer outcomes.

Strengthening South Africa’s GBS Talent Pipeline

The Global Business Services sector has become one of South Africa’s most important drivers of youth employment.

Every successful career created contributes not only to economic participation but also to stronger communities, greater financial independence and sustainable long-term growth.

According to our Skills Development Manager Kerushan Naidoo: “We are not only building a stronger talent pipeline for our business but also contributing to sustainable economic growth within the communities we serve. We are proud to support individuals on their journey to employment, helping them unlock their potential, improve their livelihoods and create a positive ripple effect for future generations.”

The impact of the programme continues to grow each year. Since partnering with BPESA, we’ve expanded the Work Readiness Programme significantly – from 25 graduates in 2022 to more than 1,600 graduates in 2025, with the programme continuing to grow throughout 2026.

A Better Workforce Creates Better Business

At Rewardsco, our purpose extends beyond filling roles.

We believe careers change lives, and stronger careers create stronger customer experiences. For organisations seeking an outsourcing partner, this matters becuase the strength of a BPO is not measured only by its technology, infrastructure or processes. It’s measured by the calibre of the people representing your brand every day.

By investing consistently in recruitment, skills development and career progression, Rewardsco continues to build a workforce capable of delivering exceptional customer experiences while supporting South Africa’s broader ambition of becoming one of the world’s leading Global Business Services destinations.

As we welcome our newest graduates into the business, we are reminded that every investment in people is ultimately an investment in better business outcomes – for our employees, our communities and the clients who trust us to represent their brands.

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Fathima Dildar
Chief Business Development Officer - International
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