ChatGPT’s impressive rise to fame has earned the right to be talked about, within this industry and beyond. Some are even comparing this tech to heavy-weights Microsoft and Google. That leads to another question. Can this be the future of search?

ChatGPT’s impressive rise to fame has earned the right to be talked about, within this industry and beyond. Some are even comparing this tech to heavy-weights Microsoft and Google. That leads to another question. Can this be the future of search?