Customer experience has become a buzzword in the past few years, and even more so since the arrival of COVID-19. But what exactly is customer experience, and why is it important for your business to adopt a customer-first mindset?

Customer experience has become a buzzword in the past few years, and even more so since the arrival of COVID-19. But what exactly is customer experience, and why is it important for your business to adopt a customer-first mindset?